This Saturday 16th of April; award winning rapper Nyashinski is inviting you to a never seen before music and art experience at the Carnivore Grounds. Style Nerds Journal was present at the same iconic venue yesterday afternoon as the rapper and Kenya Breweries Limited (KBL) officially announced their sponsorship agreement ahead of the event.
“If moments like this go undocumented people may say they never happened.” Nyashinski.
Two KBL brands namely Johnnie Walker and Tusker have backed up the hotly-anticipated Shin City Music Concert which aligns perfectly with their message and values. The “Short and Sweet” briefing kicked off with speeches from both marketing managers: Josephine Katambo (Spirits EABL) and Jean Oketch (Beer, EABL) who excitedly told us more on why they chose to come on board.
Before most of us were even old enough to drink we knew Tusker is that brand that supports music and sports through events like Tusker Safari Sevens and Tusker Project Fame among others. Recently, before the pandemic the beer brand launched Tusker Oktoberfest that was one of the biggest Kenyan only concerts and this year’s Tuskers Nexters. Clearly even as they turn 100 there’s no plans to slow down.
Tusker Brand Manager Catherine Twesigye said; “As the Tusker brand, we value music as a powerful platform to engage with our customers, and we also appreciate the role it plays in society. Through supporting such events as the Shin City Concert, we are therefore hoping to play our part in our collective efforts to take Kenyan music to the next level.”
Johnie Walker aims to empower and encourage people to be the best version of themselves by taking bold steps that make life richer for everyone. “This sponsorship is a natural fit for both the Johnnie Walker brand and Nyashinski. As the brand’s mantra goes – Keep Walking, Johnnie Walker is all about championing and celebrating progress.” said the marketing manager Katambo.
Shin City is the fictional brainchild of Nyashinski that will provide an opportunity for fans to immerse all their senses in an incredible collaboration of music, experiential, and story-telling.
Grab your early bird ticket now at www.tokea.com and be a part of history.
At the presser; Nyanshinski opened up about how emotional the journey to making the event a reality has been and how much this boost from KBL means to him and his team. “I thank Johnnie Walker and Tusker for believing in this dream, and choosing to be a big part of it. I also thank KBL for continuing to be such big supporters of the music industry as a whole.”
Written by: Leilah Namisango
Pictures by: Ayub Mungai
