Stylenerds Journal attended a Johnnie Walker event to unveil its limited edition gifting edition for this festive season and we can 100 percent confirm that it did not disappoint.
Why The Two-Month-Long Gifting Campaign
The Diageo-owned whiskey brand is keen to entrench itself into Kenyans’ gifting culture by giving whisky enthusiasts a chance to gift the special people in their lives, in a more personal manner through a limited-edition new bottle and pack designs for three of its sub-brands: Johnnie Walker Black Label, Johnnie Walker Gold Label, and Johnnie Walker Red Label. We don’t know about you but this gift is definitely right up our alley!
Who Is This For?
Ahem… it’s for all whisky lovers especially the ones writing this piece…
If you know a whisky lover who has held you down this year and has been a real one, trust us when we say you want to have this set of Johnnie Walker sub-brands in limited edition bottles wrapped up for them.
Spicing Things Up
KBL Commercial Director, Joel Kamau said that the new pack designs are meant to spice up the gifting ideas of its customers during the festive season. We think they have definitely done that and whisky lovers are about to have a more festive season.
“We will also be running special gifting activations in select malls, bars, and liquor stores where you can take advantage of free gift personalization like bottle engraving, personalized cards, and gift packaging by our Johnnie Walker ambassadors,” added Mr. Kamau.
Things We Loved About The Unveiling
- The new look limited edition bottles. Guys! These are collector-worthy!
- The drinks menu. I like it when brands put thought into the little things; case in point the drink names on the menu. They were pretty cool!
- The drinks were mixed by mix masters from the Diageo Bar Academy who were vibing to the music and we loved that! If my barman doesn’t dance to the music when he’s mixing my drink, I don’t want it ??
- Talking of music, DJ Hypnotiq on the decks was an excellent choice because it was a non-stop fun fest.
- The Johnnie Walker influencers. This bunch of talented individuals has been blessing our timelines with award-worthy Johnnie Walker content
- The snack bus/van/pop-up vehicle…check out our highlights to see what we mean.
- JRobia blessed us with his musical jazzy good feel saxophone tunes. You just had to be there. Don’t miss the next event. Ok?
- The props. Johnnie Walker events by Diageo are always a vibe E.V.E.R.Y.T.I.M.E.
We’re going for the “12 days of Christmas but make it Johnnie Walker” kinda list, how are we doing so far? Three more to go:
- The hashtag #TheGiftThatsWorthTheWait… simple yet so appropriate.
- The presentations and commentary were short and sweet and perfect. The MC was well prepared and did a job well done.
- We already said props but Johnnie Walker’s iconic Striding Man in red stood out. He’s not a prop, he’s an ICON.
- The venue had the most chilled-out vibes. Loved that it was outdoors but still exuded comfort.
Here’s Where You Can Get This Limited Edition Bottles
This limited edition will be available at The Liquor House, Bluesky wines, Naivas, Chandarana, Game, Karen Provision stores, Clean Shelf supermarket, and Woodvale Liquor House.
Diageo and Johnnie Walker have definitely upgraded our gift guides and if that is not a love language in itself then it should be. As always, keep up with us on our socials for all the best in what’s happening in and around entertainment.
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Written by Anne Wambui.
