It’s not every day that you get to witness a piece of Kenyan history come alive under one roof, and that’s exactly what unfolded on December 18th at the VMX in Village Market. The grand opening of Enda’s first-ever retail store wasn’t just a launch—it was a full-blown celebration of Kenyan resilience, innovation, and global impact.
The evening kicked off with a cocktail-style affair that buzzed with energy as Nairobi’s who’s who mingled against the backdrop of Enda’s sleek and vibrant space.. Athletes, entrepreneurs, and Enda fans gathered to honor the brand that has put Kenya on the global map for sportswear. The air was thick with excitement, pride, and a hint of curiosity as guests explored the store’s immersive design, which reflects the brand’s Kenyan roots and international aspirations.
A Panel of Legends
What truly elevated the event was the live panel discussion featuring some of Kenya’s most iconic athletes. Moderated by William Nanjero, the captain of Kenya’s National Triathlon Team, the panel was a masterclass in storytelling. Henry Wanyoike, Mark Otieno, and Catherine Ndereba shared personal anecdotes of triumph and the grit that defines Kenyan athletes.
Their stories mirrored Enda’s ethos—resilience, sustainability, and a commitment to community empowerment. It was a moment of reflection and inspiration, reminding everyone why Enda’s journey is more than just about shoes; it’s about telling the story of a nation through innovation and craftsmanship.
Where Style Meets Substance
At Stylenerds Journal, we notice the details, and Enda didn’t miss a beat. The store’s layout is an experience in itself—from displays showcasing their iconic running shoes, like the Iten, to storytelling elements that transport you to the shores of Lake Turkana or the bustling streets of Nairobi.
This isn’t just retail; it’s a love letter to Kenya. And with the promise of a new apparel line launching in March 2025, Enda is clearly playing the long game in redefining what it means to be an African brand on the global stage.
Community at the Core
One of the most memorable aspects of the evening was the palpable sense of community. Elis Clementino, Enda’s Head of Strategic Relationships, summed it up perfectly: “The launch of our first store is a proud moment for us. It’s more than a retail space—it’s a celebration of Kenyan greatness and a hub for connecting with our community locally and globally.”
And it truly felt that way. From vibrant conversations over elegant refreshments to spontaneous cheers as athletes shared their stories, the event fostered connections that go beyond business. It was a reminder that Enda isn’t just selling shoes; it’s building a movement grounded in Kenyan pride and global ambition.
Why This Matters
The story of Enda is one worth telling because it’s layered. It’s about the triumph of local craftsmanship in a global market dominated by giants. It’s about using innovation to honor tradition while pushing boundaries. It’s about the power of storytelling in a pair of running shoes that carry the hopes, dreams, and grit of a nation.
The Enda Store isn’t just a new shopping destination at Village Market. It’s a symbol of what happens when Kenyan talent and ambition take center stage. For those of us who witnessed the grand opening, it felt like we were part of something bigger—a moment that will ripple through Kenya’s creative and entrepreneurial ecosystem for years to come.
So, if you haven’t visited yet, what are you waiting for? Discover the spirit of Kenya at the Enda Store, now open at VMX, 3rd Floor, Village Market. And if you’re lucky, you might just catch a story or two—the kind that only Enda can tell.
